Laser World of Photonics supports exhibitors and interested companies with content, training and advice on all aspects of successful trade fair participation.
We want to make it easy for you to recognize and implement the success potential of your trade fair participation. We will start with five webinars that address current and success-relevant aspects of trade fair participation and provide practical tips and tricks for greater trade fair success. Participation in the webinars is free of charge. The webinars, training and advice will be provided by our competence partner meety.
You can attend the following webinars.
Description
The webinar "Trade fairs for newbies" focuses the attention of trade fair decision-makers in companies on the specific aspects of trade fair participation that are relevant to success. The focus is on maximizing the success of the first trade fair participations.
The webinar provides practice-oriented trade fair knowledge, points out pitfalls for trade fair newbies and offers valuable insights into the approach for successful trade fair participations, making it easy for participants to create an individual strategy for their company's first trade fair participations after the webinar.
Target groups
All companies that are participating in a trade fair for the first time or whose trade fair activities have already taken place a while ago.
The webinar is aimed at people in the company who are responsible for organizing trade fair participation.
Contents
Time
March 25, 2025
10:00 German language
11:00 English language
afterwards also available on demand
Description
The webinar "Sustainable trade fair participation" focuses on one of the central challenges in the trade fair sector: The reduction of the carbon footprint.
Participants will be shown in detail which levers can be used to reduce climate-damaging emissions from trade fair participation and how these approaches affect the specific trade fair project. The practice-oriented presentation offers exhibitors insights into the step-by-step approach and project-related implementation of more sustainability in trade fair participations.
Target groups
All companies that care about sustainable trade fair participation.
The webinar is aimed at people who deal with the minimization of the carbon footprint in the company.
Contents
Time
March 27, 2025
10:00 German language
11:00 English language
afterwards also available on demand
Description
The webinar "Smart Exhibiting" offers insights into how the success of trade fair participations can be maximized with the given resources. It shows which measures increase the impact of trade fair appearances and how the ROI can be increased.
The focus will be on activating the trade fair strategy, the impact of the trade fair stand and the trade fair team as drivers of success.
Target groups
Exhibiting companies looking for approaches to maximize the impact of trade fair participation with the given resources.
The webinar is aimed at people who are concerned with the performance of trade fair participations.
Contents
Time
March 13, 2025
10:00 German language
11:00 English language
afterwards also available on demand
Description
The webinar "Trade fair trends" examines current developments in trade fairs as a marketing tool.
It will show what added value trade fair participation can offer in the future, how the formats of trade fairs as a marketing instrument will change overall and what implications these developments have for exhibitors' trade fair projects.
Target groups
Exhibiting companies interested in the development of trade fairs as a marketing instrument.
The webinar is aimed at people who want to recognize changes in trade fairs in order to optimize their own trade fair participation.
Contents
Time
anytime / available on demand
Mr Daniel Gundelach
Meety UG (limited liability)
hallo@meety.de
https://www.meety.de