Marketing Services
Promote your participation in the trade fair with the marketing services of Laser World of Photonics.
More visibility for your trade fair presence
Increase your trade-fair success exponentially using networked marketing activities. Our marketing services are carefully coordinated to ensure that your participation in the fair is a factor of success for your business. Exclusive advertising space and sponsoring opportunities generate attention exactly where they have the greatest effect.
An overview of all marketing services can be found on the services platform of our media partner in spring 2027.
Visitor marketing
Optimum results for minimum effort—we support you in attracting visitors with professional invitation and contact management to address your interested parties directly. Retain existing customers and gain new customers.
An online voucher for a day ticket is a free admission voucher for your customers, which you can order in our Exhibitor Shop. With online vouchers, you can invite your customers to visit your stand particularly easily, quickly and cost-effectively.
We charge EUR 24.00 per redeemed online voucher. However, you will only be charged for tickets actually used and the payable amount is capped depending on the size of your stand:
- If your stand area is below 100 m², you will pay for no more than two tickets.
- If it is equal to or in excess of 100 m², you will pay for no more than one ticket per square meter of your stand area.
- Co-exhibitors that do not belong to the same group of companies as the main exhibitor payfor no more than 20 redeemed ticket vouchers.
Sample calculation for main exhibitors: If you rent a stand of 20 m²: 20 x 2 = 40. You will pay for no more than 40 ticket vouchers and the maximum total will be 40 x EUR 24.00 = EUR 960.00. Your online vouchers will cost no more than EUR 960.00, regardless of how many you order. If fewer ticket vouchers are used, you will only pay for the actual number of re-deemed vouchers.
If more visitors use their online vouchers than the number calculated using the abovesystem, you do not have to pay anything for the those additional, used tickets!
So invite as many visitors to your stand as you like—it really pays off!
With the lead tracking products, you as an exhibitor can simply record all visitor information digitally and in real time at the touch of a button by scanning the barcodes on the visitor badges.
This gives you access to the visitor's registration data, which you can edit individually and supplement with additional information.
Advertising opportunities
Increase your trade-fair success exponentially using networked marketing activities. Our marketing services are carefully coordinated to ensure that your participation in the fair is a factor of success for your business. Exclusive advertising space and sponsoring opportunities generate attention exactly where they have the greatest effect.
An overview of all marketing services can be found on the services platform of our media partner in spring 2027.
The obligatory communication fee, which each main or co-exhibitor pays upon participation, includes the basic entry in the trade fair media.
With your exhibitor registration you have already submitted the data for the basic entry. Please use the full extent of your already paid basic entry and complete your data! You can do this in the Exhibitor Shop.
You can optimize your basic entry, which appears in the online Exhibitor Directory, in the Visitor Guide, and in the app, with attractive additonal services – these can be booked directly through our media partner for a fee.
If you have any questions regarding your entry in the Laser World of Photonics Exhibitor Directory and Visitor Guide, please contact our media partner, jl.medien GmbH. This is the only contact in this area.
Contact:
jl.medien GmbH
Tel. +49 89 666166-24
E-mail: info@world-of-photonics-media.com
Attract attention at the very place where the industry comes together, with our range of advertising opportunities in outside areas, at the entrances and in the hall areas of the trade fair center.
Our catalog clip provides an overview of our comprehensive range.
Media Sales will answer any questions you may have about advertising space on the exhibition grounds.
Kontakt:
Beate Rader
Media Sales
E-mail: mediasales.laser@messe-muenchen.de
Logos and banners for your usage
In the exhibitor shop you can order personalized banners with your booth number.
Press services
The media shape opinions. Use our professional PR to polish your image. Present your company in the trade press across the world—before and during the trade fair.
Book your electronic press compartment:
Messe München offers you the opportunity to publish your current press releases, your company profile, new products and / or a press photo in an electronic press box on bauma's webpage—in the bauma exhibitor directory. Journalists can use the electronic press compartments to get a quick overview of your trade show topics and innovations - a practical tool, especially for preliminary reporting. The entries will appear online on the bauma exhibitor directory under "Exhibitors—Press Information".
You can book the electronic press compartment in the exhibitor shop.
Enter your press event during LASER in the press calendar
You can enter all the press events you are planning for Laser World of Photonics 2027 in the press calendar yourself. We publish these on our website in due time before the start of the show.
Journalists can thus easily plan their visit and participate in your event.
Social media
LASER is also active in the social networks. Network with us!
You will find us on LinkedIn, Instagram, Facebook, YouTube and X. We share interesting content, great impressions and useful information about Laser World of Photonics there. Like, share or comment on our posts and use #LaserWorldofPhotonics in your communication.
Customizable filters for exhibitors, visitors and speakers
Create a customized graphic with your photo and/or logo and show your community that you are represented at Laser World of Photonics or as a speaker at the World of Photonics Congress.
The graphic can be created with just a few clicks and downloaded for further use, very easily with our filter tool.
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